Online Education: Understanding Market Acceptance in the Higher Education Sector of Singapore
نویسندگان
چکیده
The advent of the Internet/World Wide Web and its application to the field of education has provided new opportunities for teaching and learning. To cater for the large number of potential new students worldwide, many universities and for-profit education providers have introduced online programs. In Singapore, Web-based online education has not attracted as many students as had been expected. To attempt to explain this situation this study identifies and describes market acceptance factors. Empirical results from in-depth pilot interviews and extensive questionnaires showed that there was a multiple factorial influence on the market acceptance of online education in Singapore at the undergraduate and post-graduate level. This factorial influence can be partitioned into five factors: trust, courseware design competency, individual competency, institutional competency and finally a pull factor.
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